This uniform originates from the comprehensive uniform renewal implemented during All Nippon Airways (ANA)’s 30th anniversary and was designed by renowned Japanese designer Jun Ashida. It represents a milestone in ANA’s uniform history and marks a significant turning point in the evolution of the airline’s visual identity. Introduced as part of a commemorative brand phase, the redesign shifted from the softer aesthetic of previous uniforms to a deeper navy palette and a more formal, structured design language, symbolizing the airline’s transition toward maturity and internationalization.

The overall look is centered on a deep navy double-breasted suit structure, characterized by a “precise and formal” (kacchiri) design approach that conveys strong discipline and professionalism. The double-breasted blazer paired with a pleated skirt reinforces the traditional authority and formality associated with airline uniforms, while also creating a more stable and upright silhouette. This configuration aligned with ANA’s corporate objective at the time to establish a brand image defined by reliability, safety, and trustworthiness. Compared to the softer styling of earlier uniforms, this generation clearly emphasized a more corporate and standardized image befitting an international airline.

One of the most representative innovations in this uniform generation was the first official introduction of the scarf as a standard accessory in ANA’s uniform history. The scarf not only added an elegant layer to the female uniform but also became a key visual identity element, softening the otherwise strict and formal appearance with a sense of grace and approachability. The blue-grey geometric patterned scarf creates a refined contrast with the deep navy base, maintaining consistency with the corporate color system while enhancing recognizability and contemporary sophistication.

In terms of color strategy, deep navy was firmly established as the dominant tone, symbolizing professionalism, stability, and aviation safety, in strong alignment with ANA’s long-standing brand image. Gold buttons and cap badges further elevate the level of formality, bringing the uniform visually closer to the quasi-military professionalism traditionally emphasized in classic airline uniforms, while still preserving the refined elegance characteristic of Japanese design.

From a material and functional perspective, the suit-style structure balances the need for mobility during long hours of cabin service with the ability to maintain a neat and structured appearance. The pleated skirt enhances ease of movement, while the fitted yet non-restrictive tailoring ensures comfort during extended working hours.