This uniform comes from the Alberta Ferretti–designed series for Alitalia and represents an improved-generation uniform introduced amid brand management pressures and intensifying market competition. Its primary objective was to enhance daily wearing comfort and practicality for employees, while preserving Alitalia’s long-established elegance and brand identity.

The overall look adopts a classic deep navy suit structure, composed of a fitted blazer paired with a knee-length straight skirt. The clean lines and balanced proportions convey a highly formal and composed airline service image. The tailoring is fitted but not overly tight, allowing cabin crew to maintain mobility during both in-flight service and ground operations. This reflects the modern airline uniform philosophy that prioritizes “long-wear comfort” rather than purely fashion-driven aesthetics.

In terms of color language, deep navy remains the core dominant tone, symbolizing reliability, professionalism, and high-quality service. The most distinctive design feature lies in the scarf and the waist gros-grain ribbon, which incorporate green, white, and red stripes directly referencing the Italian tricolor. By transforming national symbolism into refined detailing, the uniform achieves a subtle yet culturally recognizable identity. When combined with the gold buttons engraved with the brand’s “A” monogram, the overall visual impression embodies a典型 sense of Italian elegance and refined sophistication.

This series was introduced to replace the 2016 uniform designed by Ettore Bilotta, which had been criticized by some staff for limited comfort. Alitalia officially stated that extensive feedback from frontline personnel was incorporated into the redesign process, with the core aim of integrating practicality and elegance while improving comfort and well-being for both cabin crew and ground staff across different working environments and seasons. Consequently, compared to the more dramatic styling of the previous generation, the new series adopts a more conservative and pragmatic design direction.

In terms of materials, the uniform utilizes lightweight fine-gauge blue wool fabric, offering strong breathability and softness suitable for high-intensity tasks such as flying, airport service, and prolonged standing, while still maintaining a neat and structured appearance. The overall uniform system also includes silk twill scarves, cotton shirts, knitwear pieces, and leather accessories, forming a complete modular wardrobe that can be adapted to different operational scenarios.

From a design philosophy perspective, Alberta Ferretti did not deliberately pursue bold visual innovation, but instead opted for a more conservative and timeless approach that responds directly to employees’ needs for comfort and wearability. Although some external commentary noted that the new uniforms appeared visually less daring, their essence lies in a “work-experience-oriented” improvement strategy, achieving a refined balance between elegant appearance and real functional performance.