This uniform originates from Alitalia (with its stylistic legacy later continued by ITA Airways) and belongs to the new-generation uniform series designed by Italian designer Alberta Ferretti. It was introduced as an improved successor to the 2016 uniform designed by Ettore Bilotta, which had been criticized for limited comfort. The core design direction shifted toward “practicality × elegance × long-wear comfort,” reflecting the airline’s continued investment in product image and service quality despite operational pressures and a competitive aviation market.

The overall silhouette is based on a deep navy straight-cut dress, featuring minimalist tailoring and low-ornamentation design. The clean lines and balanced proportions create a restrained yet elegant Italian aesthetic. The three-quarter sleeves and fitted-but-not-tight cut balance professional appearance with real operational mobility, making the uniform especially suitable for long hours of cabin service and ground duties. This approach exemplifies a modern airline uniform philosophy of “function-first without sacrificing aesthetics.”

In terms of color language, the dominant tone is Alitalia’s signature deep navy, symbolizing reliability, composure, and a premium service image. Compared to previous uniforms, the visual expression is more conservative and understated, avoiding excessive use of bright colors. Instead, brand identity is maintained through refined accessory details, such as the green and red elements in the scarf that reference the Italian national flag, while continuing Alitalia’s long-established visual heritage. This results in a subtle yet culturally symbolic identity system.

Material and wearing performance represent key upgrades in this series. The uniform is crafted from lightweight fine-gauge blue wool, offering breathability, flexibility, and durability suitable for multi-scenario aviation work environments. Official statements emphasize that the design was refined through extensive feedback from frontline employees, with the goal of improving daily comfort, work efficiency, and year-round adaptability, ensuring a balance between practicality and elegance.

In terms of detailing, the collection includes cotton shirts, silk twill scarves (foulards), ties, leather gloves, and knitwear, forming a complete modular uniform system. Certain pieces feature gold satin buttons engraved with the letter “A” as a subtle brand signature, while women’s jackets incorporate an Italian tricolor gros-grain ribbon at the waist, further strengthening the connection between national identity and brand heritage. Coats and outerwear are made from cotton and water-resistant nylon, often paired with removable light padding linings to enhance functionality across different climates.

From a design philosophy perspective, this generation of uniforms was intentionally positioned as more conservative yet more practical than its predecessor. Rather than making a bold fashion statement, the focus was placed on responding to the needs of cabin crew and ground staff regarding comfort and wearability. Alitalia officially highlighted that the new uniforms combine “elegance and functionality,” aiming to ensure that employees remain comfortable and professional across various work scenarios and seasons, embodying a human-centered uniform design strategy.

From a brand communication standpoint, although the overall style is relatively restrained and avoids dramatic color contrasts, the use of high-quality fabrics, Italian tricolor details, and silk accessories preserves a sense of luxury and cultural recognizability. This design direction aligns with the Italian fashion tradition of “understated elegance,” and reflects how the airline maintains brand competitiveness through quality, comfort, and timeless image, rather than relying solely on visually radical stylistic transformations.