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Female flight attendant - Loganair Uniform
2017 ~
Current Uniform
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Overall
Description
This cabin crew uniform of Loganair represents one of the airline’s most important visual rebranding efforts following its return to operating fully under its own name. By incorporating distinctive Scottish cultural elements and classic tartan patterns, the design successfully reinforces Loganair’s identity as “Scotland’s Airline.”
The overall design is built around a black, red, and white color palette, echoing the airline’s updated aircraft livery introduced during the same rebranding period. The most defining feature of the uniform is the extensive use of the custom-designed “Loganair Tartan.” This original tartan was officially registered in the Scottish Register of Tartans, making it a significant symbol of the airline’s cultural identity and heritage.
Structurally, the uniform follows a classic dark tailored blazer paired with a pencil skirt, maintaining a professional and composed appearance through sharp, streamlined tailoring. Red-and-black tartan details are integrated into the collar, cuffs, pockets, and skirt, introducing strong regional character within an otherwise formal silhouette. The tartan functions not merely as decoration, but as a direct expression of Scottish tradition and brand identity.
The inner garments continue the tartan visual language through variations in tone and line arrangement, adding depth and cohesion to the overall styling. Red accents further reinforce a sense of warmth, energy, and hospitality, aligning with the airline’s approachable service image.
The uniforms were produced by Matrix Uniforms, based in Paisley. Loganair deliberately chose to collaborate with a Scottish manufacturer in order to emphasize a philosophy of “locally designed, locally made.” More than 300 employees—including cabin crew, ground staff, and engineering personnel—received uniforms produced through this partnership, helping establish a unified corporate identity across the airline.
According to Loganair management, the goal of the redesigned uniforms and aircraft livery was to ensure that whether the airline operates flights to Manchester, Bergen, or the Outer Hebrides, it would immediately be recognized as Scotland’s airline. As such, this uniform serves not only as work attire, but also as an extension of regional identity, cultural pride, and brand storytelling.
The overall design is built around a black, red, and white color palette, echoing the airline’s updated aircraft livery introduced during the same rebranding period. The most defining feature of the uniform is the extensive use of the custom-designed “Loganair Tartan.” This original tartan was officially registered in the Scottish Register of Tartans, making it a significant symbol of the airline’s cultural identity and heritage.
Structurally, the uniform follows a classic dark tailored blazer paired with a pencil skirt, maintaining a professional and composed appearance through sharp, streamlined tailoring. Red-and-black tartan details are integrated into the collar, cuffs, pockets, and skirt, introducing strong regional character within an otherwise formal silhouette. The tartan functions not merely as decoration, but as a direct expression of Scottish tradition and brand identity.
The inner garments continue the tartan visual language through variations in tone and line arrangement, adding depth and cohesion to the overall styling. Red accents further reinforce a sense of warmth, energy, and hospitality, aligning with the airline’s approachable service image.
The uniforms were produced by Matrix Uniforms, based in Paisley. Loganair deliberately chose to collaborate with a Scottish manufacturer in order to emphasize a philosophy of “locally designed, locally made.” More than 300 employees—including cabin crew, ground staff, and engineering personnel—received uniforms produced through this partnership, helping establish a unified corporate identity across the airline.
According to Loganair management, the goal of the redesigned uniforms and aircraft livery was to ensure that whether the airline operates flights to Manchester, Bergen, or the Outer Hebrides, it would immediately be recognized as Scotland’s airline. As such, this uniform serves not only as work attire, but also as an extension of regional identity, cultural pride, and brand storytelling.
The images displayed in this section are AI-generated illustrations and are not official materials from the original organizations or brands. They do not represent actual uniform designs, real-life wear, or official positions. The content is for informational and organizational purposes. All brand/organization names and logos mentioned are the property of their respective owners.